On December 21, as the 2026 Partners Conference of Shandong Heavy Industry SINOTRUK Group approached its conclusion, a public open day combining technology and interactive experiences was warmly launched at the Shandong International Convention and Exhibition Center. Retired employees of the Group, current employees’ families, and members of the public gathered on site to experience the strength of high-end equipment manufacturing in an immersive way, embarking together on a SINOTRUK brand journey that was “touchable, interactive, and memorable.”
The event atmosphere was lively and vibrant, with themed exhibition areas featuring distinct highlights. Inside and outside the exhibition halls, the full lineup of SINOTRUK vehicles—including the Yellow River, SITRAK, and HOWO series—was displayed in impressive formation. With their solid product performance and innovative design concepts, these vehicles became the focus of attention, attracting large numbers of visitors to observe, test-ride, and test-drive. Visitors examined chassis structures, explored interior details, and experienced the “Little Heavy 1.0” advanced intelligent driving system, expressing strong recognition and anticipation for the products. Among them, the multifunctional VAN stood out as a popular attraction for families, thanks to its flexible space layout and comfortable driving experience. Through hands-on interaction, visitors also gained a direct understanding of SINOTRUK’s achievements in new energy technologies and intelligent upgrades.
At the full-chain ecosystem exhibition hall, participants could take part in interactive activities such as “digital check-in” and “10-second challenge” to win surprise gifts, enjoying the diverse appeal of SINOTRUK’s ecosystem in a cheerful atmosphere. In the product brand, new energy, and digital intelligence exhibition areas, interactive programs such as driving simulators and graffiti drawing were highly popular, while live performances by a truck-themed band further enhanced the warm and festive ambiance. The snack and refreshment area was equally bustling, with stalls offering sugar art, popcorn, and other treats, reflecting the company’s thoughtful care for its guests. Multiple interactive experiences and lucky draw sessions throughout the event allowed every participant to become a co-creator of the brand story, further strengthening the connection between the brand, employees’ families, and the public.
Notably, in the afternoon, dozens of retired employees visited the exhibition with deep affection for the company. Guided by responsible staff members, they toured the SITRAK, HOWO, light-duty vehicle, and new energy exhibition areas, witnessing the company’s remarkable development. “Seeing the company grow stronger, achieve such impressive results, and realize breakthrough progress makes us deeply proud and gratified as members of the older generation of SINOTRUK,” they said. “We sincerely wish the company continued success and even greater achievements.” Their words reflected deep emotional attachment and high expectations for the company’s future.
As the Winter Solstice brought warmth and blessings, this public open day—an important part of the 2026 Partners Conference—fully showcased SINOTRUK’s technological strength, brand vitality, and cultural depth, while also conveying strong humanistic care. During the event, SINOTRUK released a letter of appreciation to all employees and their families, expressing sincere gratitude to employees for their hard work and to their families for their unwavering support, further strengthening the emotional bond between the company and its people.
As the first public open day of its kind in China’s commercial vehicle industry, the event attracted more than 10,000 participants. It provided a high-quality platform for the public to gain a close understanding of SINOTRUK’s brand culture and development achievements, allowing visitors to deeply appreciate the commitment and heritage behind the brand. Looking ahead, SINOTRUK will continue to be driven by innovation and grounded in quality, empowering industrial upgrading while delivering greater brand warmth, and joining hands with partners, employees’ families, and all sectors of society to move forward on a new journey together.
